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Revolutionizing Sports Merchandise: The FanWagn Story
In the bustling landscape of sports merchandise, one woman saw an opportunity to make a difference. Meet Lauren Teague, the visionary founder of FanWagn, a marketplace with a mission to transform the way fans connect with their favorite sports apparel. Lauren spoke with the Oregon Accelerator a few weeks ago and I wanted to share…
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From Passion to Profession: A Journey Through Sports Social Media with Kacie Van Stiphout
I met Kacie Van Stiphout last spring on a professional development tour (PDT) in Portland with the University of Oregon’s Public Relations Student Society of America (PRSSA). She is a SOJC alum, who was our point of contact for the PDT. She gave us a tour of Providence Park and let us walk on the…
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Amplifying Women’s Sports Through Infographics with Togethxr
I remember watching the 2023 WNBA Finals and saw a lot of coverage all over social media. The day after the LV Aces won the championship, I saw a post from Togethxr on Instagram. It was a simple infographic highlighting the power of numbers. They had it correct, numbers don’t lie. I had never heard…
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Let’s Spring into Sports!
What a week it has been! Spring sports are back and many schools have been participating at the 2024 Mary Nutter Collegiate Classic. This is the 20th year for the Mary Nutter Collegiate Classic and some of the top NCAA softball teams are playing. There are 31 schools competing in this tournament which started on…
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Show Up and Show Out
Last Sunday, fans gathered outside of Pinnacle Bank Arena as early as 4 am to potentially witness Caitlin Clark make NCAA women’s basketball history. Many Iowa fans made the 4.5 hour drive to see their star player play against Nebraska. It was a sellout game with an attendance of 15,042 fans. This was a record…
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Rose City Connection
Do you ever find yourself scrolling through Instagram or TikTok and get tired of the influencer ads that are in your face? There has to be better ways to represent brands that aren’t in a forced manner. Well, the Portland Thorns have mastered creating content for local sponsors by not making it in your face.…
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