Portfolio

A collection of work I have done as a public relations major at the University of Oregon. Check out my portfolio presentation here!

Content Creation

Created an Instagram post for the Oregon Accelerator’s Instagram account to promote student-athlete partners and Oregon’s Spring Game. Utilized organization’s brand guidelines from Dropbox and developed brand kit on Canva.

Created Instagram posts for a client to raise awareness of her travel agent services as a cruise travel agent and urge people to use her for booking cruises. Worked with a team to develop a brand kit, logo, social media guide, list of blog ideas, social media posts and content calendar.

Pitch Deck

J480 – Top Sports PR: Group project on pitching the idea of getting local high school students to design city jerseys for their city’s prospected NBA team due to the negative publicity the NBA City Remix jerseys got for this season. This campaign was geared to gain community involvement and support while also giving back to the community. Remix Your City was my idea and I took the lead on the project. I did collaborate on ideas on the logistics of the contest. I used AI to create the image on the first slidedeck. I did the Targeted Publics, Stakeholders, Timeline, Social Media, Channels and Evaluation of Results slides.

Case Study Analysis

J453 – Strategic Planning and Cases: I conducted a case study analysis on the NBA’s referee controversies for this season. I gave background information and stated the PR issue. I researched the NBA’s SWOT and tactics on the issue. I provided my recommendation on how the NBA as an organization should move forward to address this issue in order to gain the trust and support from key stakeholders.

Infographic

Created an infographic on the importance of investing in women’s sports and emphasizing the opportunity for brands. I used Adobe Express to create the infographic and Canva to make data charts.

Social Media Audit

Conducted a social media audit for the Oregon Accelorator’s student-athlete partner, Niya Hewitt. I looked into Hewitt’s Instagram and TikTok accounts and provided an assessment of both accounts’ engagement data.

Presentation

Delivered a presentation in J320 – Gender, Media and Diversity in Media on my research paper’s topic of the portrayal of female athletes in the media. I used Canva to create this presentation.

Fact Sheet

Compiled a fact sheet in J352 – Strategic Writing and Media Relations of the best places to go to based off of Visit Bend’s website. I tailored the list for the social aspects in Bend, OR like nightlife, sports bars, and recreational fun.

Feature Story

Wrote a feature story in J352 – Strategic Writing and Media Relations on a nonprofit that provides people assistance with financial literacy. I researched key facts and obtained quotes from Debra Collins, who works within the nonprofit. I connected what the organization does with the holidays to create an informative story on financial literacy during the holidays.

Interview Story

Text story project in J211 – Gateway to Media. I interviewed My Brother’s Crawfish owner, Khang Nguyen. I shared the story of a first generation business owner, Khang Nguyen and his experience of being a restaurant owner. Here is a story about someone who has overcame many obstacles by adapting.

News Release

Wrote a news release in J352 – Strategic Writing and Media Relations announcing Beats Headphones collaborating with Sesame Street on new headphones for children. Sesame Street Beats will have programs focused on music education and music literacy for children.